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What's Your Strategy?

What do you want to happen when you market your product or service?

Do you want:
  • To sell a certain number of items?
  • To make a specific amount of money?
  • A particular group of people to buy your product/service?
  • To have a certain number of people buy your product/service?
You have to decide what your goals are for your marketing plan. Then, you need to decide how you will reach those goals.

Are you going to:
  • Send out press releases to certain newspapers?
  • Hand out flyers in specific neighborhoods?
  • Send an email message to a group of people?
  • Lower your prices for a certain time frame?
Once you have your goals and strategies, you'll have to figure out the total cost. It may seem like a lot to do, but we have a tool to get you started. Download the marketing strategy document.