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Need to find information on creating a buzz, usually referred to as marketing, for your product? Try these resources first.
Search Terms
Books
Magazines
Library Resources Online
In and Around Brooklyn
Websites
Terms to use when searching
Try using these words when you search Google.com or the library catalog, or look for magazine articles on the topic.
- marketing
- marketing plan
- marketing strategy
- marketing campaign
- market research
- advertising
Books In the Library
When you look for books on marketing, start with those located in this section of the library's shelves: 658.8.
Some specific titles are:
Streetwise marketing plan: winning strategies for every small business
Don Debelak
658.802D
Marketing kit for dummies
Alexander Hiam
658.8H
The one day marketing plan
Roman G. Hiebing
658.802h
Big business marketing for small business budgets
Jeannette Maw McMurtry
658.8M
How to sell more stuff
Steve Smith
658.82 S
Magazines
Magazines to read to learn about advertising and marketing include:
Library Resources Online: Find Magazine Articles and More
You can find articles using the following library resources. They have articles from hundreds of business magazines and newspapers. Click on the name to start searching. You will need your Brooklyn Public Library card because the barcode number on the back is your password. Don't forget to use the words listed above to start.
In and around Brooklyn
Brooklyn Public Library: Explore a Topic - Marketing & Market Research
Brooklyn Public Library has many resources to help you get started in business. Check out this one when you are researching marketing.
Websites
There are many websites on marketing. Visit these first.
Advertising Your Business
This Bank of America workshop covers the basics of advertising, budgets, and more.
Entrepreneur.com: And Another Thing: Successful Marketing Takes More Than a Monster Budget
To be successful in marketing your business, this article says you need to listen to customers, be flexible, and keep your focus. This is one of several good articles on marketing at Entrepreneur.com. You can find others in the site's marketing section.
About.com Marketing: Marketing Basics for the Small Business
An overview of what makes for successful marketing with some good tips for a biz with a small budget. Includes several other useful resources such as a marketing glossary and information on creating a marketing calendar.
Y&E: Finders Keepers Losers Weepers
Read about how product, people, price, place, promotion, and performance in business marketing can lead to success.
Y&E: Impressing Customers
A short list of simple tips for marketing success. |
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